The key to successful user research is to observe and not intrude — you are here to watch the user and see how they use a product.
Don’t ask the user what they want.
Put the user at ease.
Don’t hypothetically ask a user what they would do, ask them what they have done.
Observe what people do.
Don’t jump to help a user straight away.
Parrot back what the user says.
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Many product teams fail to recognize that the “average user” use cases do not apply to everyone, and continuing to only prioritize this segment will create larger experience gaps on the platform.
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Simultaneous triangulation is an incredibly powerful tool to generate comprehensive and verified findings.
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Before making any changes to your app, research can help you baseline how well people are currently able to navigate it and identify key areas of improvement in a measurable way.
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Without research, organizations would be left shooting from the hip into the dark.
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When running a user research study, the method you choose has the potential to influence your insights.
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