The key to successful user research is to observe and not intrude — you are here to watch the user and see how they use a product.


Don’t ask the user what they want.


Put the user at ease.


Don’t hypothetically ask a user what they would do, ask them what they have done.


Observe what people do.


Don’t jump to help a user straight away.


Parrot back what the user says.


Research


by Catherine Malpass · Lead User Researcher @ Coop Digital
in 6 steps to becoming a better facilitator for user research

by Catherine Malpass · Lead User Researcher @ Coop Digital

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