Applying metrics to your design work ultimately means opening the door to critique.


“Sometimes it’s hard to be open to being evaluated,” Kerry said. “But if you can embrace it and treat it as an opportunity to learn something, then that’s another way to help bridge gaps with product, engineering, marketing, and so on.”


If you’re just getting underway with measuring user experience, consider starting with a redesign project—even if it’s small. You can then use your data from before the change as a baseline to compare against. If you see some good deltas in the metrics, you’ll have some easily conveyable successes.


Inviting stakeholders into your observational research to help them see the whole picture of a user’s experience, such as participating in remote interviews or helping you evaluate user surveys.


While metrics are important, don’t let them become the only way you see value in your work. “Be aware of the different ways you can have an impact, even if it’s not something necessarily noble or something that makes sense to try and count,” Kerry said. Being able to articulate other changes you’ve helped bring about in the organization is valuable—even if it’s just for yourself.


Design


by Aarron Walter · VP of Design Education @ InVision
in 7 ways you can make your design metrics even more effective

by Aarron Walter · VP of Design Education @ InVision

in 7 ways you can make your design metrics even more effective

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