Giving critique is a skill – it begins with the right intentions and takes practice to get right.
Great critique helps improve design. Poor critique leads to frustration and confusion.
The key to getting effective critique is creating a shared point of view before asking for input.
The goal of design critique is to drive iteration. After critique, the design will continue to change.
Reviews should be small. They should only involve decision-makers or key stakeholders. Reviews are about consent, not consensus.
The goal of design review is to commit to a final design. If the team commits, no more work is needed. If there are objections, everyone will have clear steps to resolve them.
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