Without proper onboarding, people are left confused about how to use an app and how it can benefit them.
Apps have one chance to make a first impression. With one in four people abandoning an app after the first use, that impression is vital to a brand’s success.
The goal of onboarding is to get people to the point where they see exactly how the app can help them. It’s getting them to the “aha” moment that delights them with their choice to try something new.
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