Without proper onboarding, people are left confused about how to use an app and how it can benefit them.

Apps have one chance to make a first impression. With one in four people abandoning an app after the first use, that impression is vital to a brand’s success.

The goal of onboarding is to get people to the point where they see exactly how the app can help them. It’s getting them to the “aha” moment that delights them with their choice to try something new.

Product

by Cameron Chapman · Author or The Smashing Idea Book
in A Guide to Effective User Onboarding Best Practices

by Cameron Chapman · Author or The Smashing Idea Book

in A Guide to Effective User Onboarding Best Practices

People generally don’t know what they want. They know what they have and what they don’t like about it. Finding the solution to their problem is your work.

by Anton Sten
in Confirmation bias in Designby Anton Stenin Confirmation bias in Design

You can have empathy, but nothing will replace talking to your intended audience.

by Fortnight
in 4 factors that lead to more enjoyable product experiencesby Fortnightin 4 factors that lead to more enjoyable product experiences

User experience is really a way of defining and planning what we want a user to learn, so we also need to think about our own work as how to teach.

by Aimee Gonzalez-Cameron · UX and Content Strategy Consultant
in Design Like a Teacherby Aimee Gonzalez-Cameron · UX and Content Strategy Consultantin Design Like a Teacher

When tech companies stop chasing engagement and start focusing on value, we’ll be able to forge a healthy co-existence with our apps, devices, games, and screens. Until then, we’re at the mercy of an antimetric.

by Matthew Ström · Designer @ Bitly
in Engagement is an antimetricby Matthew Ström · Designer @ Bitlyin Engagement is an antimetric

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