Creativity has always been shaped and framed by constraints. Contrary to popular belief, there is no such thing as free creativity. It is a myth.


The first set of constraints are defined by our personality and character. It is the education we got, our personal background, our habits.


The second set of constraints are the ones that are imposed upon us. It’s the task’s briefing, but obviously also the timeframe and the budget we have been allocated.


The third type of constraints is the ones we decide ourselves as a creative. When we are trying to solve a problem, early on we will decide on a certain approach, a format, medium and a style.


The last set of constraints are the ones that come from the outside world: language, trends, available technology, rules of society.


Creativity


by Thomas Byttebier · Digital Designer
in Beyond the interface

by Thomas Byttebier · Digital Designer

in Beyond the interface

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