We believe that mixed methods yield comprehensive answers: blind spots and caveats in specific approaches can be tackled through mixing methods.

by Spotify Design
in Integrating Data Scientists and User Researchers at Spotify

by Spotify Design

in Integrating Data Scientists and User Researchers at Spotify

Unless you are designing something for use in a focus group, focus groups are absolutely meaningless as an ethnographic research tool.

by Erika Hall · Co-founder of Mule Design
in Focus groups are worthless

by Erika Hall · Co-founder of Mule Design

in Focus groups are worthless

If you cut corners on quality, customer involvement, and adaptive planning, your research could become disposable.

by Joe Munko · Design / User Research Director, Microsoft
in Skip User Research Unless You’re Doing It Right — Seriously

by Joe Munko · Design / User Research Director, Microsoft

in Skip User Research Unless You’re Doing It Right — Seriously

Maintaining a research mindset means realizing that bias is rampant, certainty is an illusion, and any answer has a short shelf life.

by Erika Hall · Co-founder of Mule Design
in The 9 Rules of Design Research

by Erika Hall · Co-founder of Mule Design

in The 9 Rules of Design Research

Research is simply systematic inquiry: Think of a question, Gather evidence, Consider what it means.

by Erika Hall · Co-founder of Mule Design
in It’s Never a Good Time to Do Research

by Erika Hall · Co-founder of Mule Design

in It’s Never a Good Time to Do Research

When putting together your next research report, tap into what you know about designing user experiences—and design your report for your stakeholder.

by Nicole Conser · UX Design Researcher @ IBM
in Designing a Research Report Your Stakeholders Will Actually Use

by Nicole Conser · UX Design Researcher @ IBM

in Designing a Research Report Your Stakeholders Will Actually Use

The key to successful user research is to observe and not intrude — you are here to watch the user and see how they use a product.

by Catherine Malpass · Lead User Researcher @ Coop Digital
in 6 steps to becoming a better facilitator for user research

by Catherine Malpass · Lead User Researcher @ Coop Digital

in 6 steps to becoming a better facilitator for user research

While logistically it may be a viewing station, the back room can be an important tool for uniting stakeholders and ensuring impactful research.

by Natalie Tulsiani · Experience Research Lead @ Airbnb
in Moderating the Back Room: A strategic tool for experience researchers

by Natalie Tulsiani · Experience Research Lead @ Airbnb

in Moderating the Back Room: A strategic tool for experience researchers

A powerful approach to making your product more usable for more people is considering the needs of users who can’t see, hear, use their hands completely, or have other accessibility constraints.

by Susanna Zaraysky · Content Strategist @ Google
in The Designer’s Guide to Accessibility Research

by Susanna Zaraysky · Content Strategist @ Google

in The Designer’s Guide to Accessibility Research

Sometimes our more quant-minded colleagues focus on the limitations of qualitative work, and they may need a little help understanding and trusting the significant benefits of this kind of work.

by Christopher Nash · Senior Design Researcher @ Dropbox
in How to win over skeptics with qualitative research

by Christopher Nash · Senior Design Researcher @ Dropbox

in How to win over skeptics with qualitative research

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