Our users don’t separate our design from our content. They think of them as the same. So, why don’t we?
Content and design are inseparable work partners.
The new thinking is that content creation and management cannot be a separate endeavor from design creation and management. That we need to inseparably integrate the two, structurally and organizationally, to create great experiences.
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As designers, we are always trying to solve problems for our users, but until we learn what works for our users we cannot hope to solve these problems.
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Immersion, iteration, and innovation power the UberEATS design team on our mission to make eating effortless.
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When you don’t expose what you’re building to users, your team ends up spending time and resources on building features that either don’t create value or don’t work. If the only time you get to learn from the users is after launch—that’s the cost of an entire sprint gone.
by Jonathan Widawski
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Taking our prototypes out for a real-world spin offered a great opportunity to identify moments for education, catch mistakes or blindspots early on in the design process, minimizing the risk of shipping products that might have less of an impact.
by Evi K. Hui
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Psychology, thus, becomes a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.
by Canvs Editorial
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