Bad copy introduces friction. Always. Users will pause and try to figure out what your writing means.
Concise, clear copy will raise the clarity of any user interface.
Joshua Porter once said that “The fastest way to improve your user interface it to improve the copywriting.”
Take Slack for example: in a crowded and saturated market they’re crushing all competition. Why? Part of their success is clever copywriting. It sounds consistently different.
UX Writing
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by Rhiannon Jones · Content designer @ Deliveroo. in How to use voice and tone in UX writingby Rhiannon Jones · Content designer @ Deliveroo.in How to use voice and tone in UX writing