Being a design generalist has made me a more confident and adaptable designer—one who’s able to enter into a myriad of spaces and effectively solve problems.


Design generalists are deeply strategic. Being strategic starts with knowing where you are and figuring out your long-term North Star vision. Your strategy is the path you’re going to take to get there.


At the end of the day, business-focused design doesn’t have to be nefarious. Designers should always be looking for opportunities to align the needs of the user and the needs of the business.


Not long ago, many designer’s sole responsibility was to design the way something looks. That’s still an important aspect of the craft of design. As the industry has evolved, however, our processes have become more complex. We’re thinking about multiple platforms and dimensions of our products. It’s essential to approach these new developments with our eyes open, ready to learn.


Personal Growth


by Molly Nix · Experience Design Lead @ Airbnb
in Defining Design Generalists Exploring the skill set of an underrated superpower

by Molly Nix · Experience Design Lead @ Airbnb

in Defining Design Generalists Exploring the skill set of an underrated superpower

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