Innovation is really hard — which is why so few get it right. Defining your purpose and having a vision is so important.


To innovate and push ideas forwards, being aligned on a design vision helps give focus and direction, it makes sure you are aiming for something with a purpose.


Getting team alignment on the vision is as equally important.


Without a strategy to align towards you’ll end up with something that is essentially a site map of features. What I like to call the “Microsoft Word effect”—keep cramming in features until the interface is unusable, then cram some more.


Design


by Daniel Ruston · UX Lead @ Google
in Design for a Vision

by Daniel Ruston · UX Lead @ Google

in Design for a Vision

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