I love to push the idea that when building a design system, you’re not just establishing a resource for creating product, but a tool that, in combination with the right audiences, can promote a company-wide design mentality.

When rolling out a design system, it should be shared outwards in phases that are tied to specific audiences.

For larger companies with separated design teams (brand, marketing, product, etc.), we’ve found that they should be included as soon as possible to ensure you’re working toward a unified brand and product vision before you start implementing the design system in code.