Leaders now look to innovation as a principal source of differentiation and competitive advantage–They would do well to incorporate design thinking into all phases of the process.
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Support your team’s ability to be flexible: Knowing they will have time to take care of their personal lives allows them to show up more fully to work when they are on the clock.
by Tina Essmaker
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Trust is the glue that will make a team successful. If you can’t trust your team, then your team can’t trust you.
by Audrey Liu
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We need to be able to speak the language of business—or quantitative thinking—and help translate design’s impact through numbers, metrics, and strategic arguments.
by Alen Faljic
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In order to become design-led, businesses must lead with customer empathy where they’ll discover opportunities in the user journey.
by Charlotte Hall
in Starting your journey to becoming design ledby Charlotte Hall in Starting your journey to becoming design led
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We have a purposefully broad definition of what this team does because we believe that our brand is at its most impactful when creativity, technology, and storytelling align. – Alex Schleifer, Chief Design Officer @Airbnb
by Airbnb Design Team
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