When putting together your next research report, tap into what you know about designing user experiences—and design your report for your stakeholder.

When presenting a research report, your user is your stakeholder.

Give your stakeholders the top 1–3 actionable recommendations (the what) at the beginning of your presentation — and be prepared to immediately support them with data (the why).

Your stakeholders — and anyone working in industry — are operating in a fast-paced world.

Speak their language.

Remind your stakeholders (and yourself) that your recommendations are your point of view.

Give your stakeholders the courtesy of making their own decision.

With that said—if your stakeholder doesn’t heed your recommendation, it’s likely to come back around. This is why it is important to archive your data.

The more shareable your findings and recommendations, the more likely they are to be considered.