Deciding what you use animation for, and how you implement it, for a particular project defines how you express your brand or tell your brand’s story with animation.
Start with the adjectives that you use to describe your brand or product. The description of the personality or feelings it aims to create. Is your brand energetic? Friendly? Strong? Playful? Stable? All this descriptive language can be translated into motion just like it can for other design tools like typography and color. Animation speaks in similar ways.
If your brand is energetic, friendly, or bold, animation that relies on a lot of overshoots or follow-through and anticipation can help convey a sense of energy. Softly overshooting the target position can make animations feel both friendly and energetic. Drastic overshoots and quick speed changes read as bold and outgoing.
Looking to the physical world can be a great option for finding your brand’s style for motion by finding a physical object or creature to emulate with your on-screen animation.
More on Design
As designers, we are always trying to solve problems for our users, but until we learn what works for our users we cannot hope to solve these problems.
by Simon Amor
in Spotify Design Advice - June 2021by Simon Amorin Spotify Design Advice - June 2021
in Spotify Design Advice - June 2021by Simon Amorin Spotify Design Advice - June 2021
Immersion, iteration, and innovation power the UberEATS design team on our mission to make eating effortless.
by Paul Clayton Smith
in How We Design on the UberEATS Teamby Paul Clayton Smithin How We Design on the UberEATS Team
in How We Design on the UberEATS Teamby Paul Clayton Smithin How We Design on the UberEATS Team
When you don’t expose what you’re building to users, your team ends up spending time and resources on building features that either don’t create value or don’t work. If the only time you get to learn from the users is after launch—that’s the cost of an entire sprint gone.
by Jonathan Widawski
in How to rapidly test any experienceby Jonathan Widawskiin How to rapidly test any experience
in How to rapidly test any experienceby Jonathan Widawskiin How to rapidly test any experience
Taking our prototypes out for a real-world spin offered a great opportunity to identify moments for education, catch mistakes or blindspots early on in the design process, minimizing the risk of shipping products that might have less of an impact.
by Evi K. Hui
in Designing from the Car: Why Context Mattersby Evi K. Huiin Designing from the Car: Why Context Matters
in Designing from the Car: Why Context Mattersby Evi K. Huiin Designing from the Car: Why Context Matters
Psychology, thus, becomes a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.
by Canvs Editorial
in Psychological principles for every product designerby Canvs Editorialin Psychological principles for every product designer
in Psychological principles for every product designerby Canvs Editorialin Psychological principles for every product designer
See all from Design
Subscribe to our newsletter for weekly design highlights!
I promise, I won't spam you.
