By starting off a project with strong research objectives, you are far more likely to get impactful, actionable and deep insights that will help inform the company what the best next steps are.
Our research objectives should address HOW we are going to study the problem statement.
The research findings should ultimately be able to answer the problem statement.
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Many product teams fail to recognize that the “average user” use cases do not apply to everyone, and continuing to only prioritize this segment will create larger experience gaps on the platform.
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in Closing the Experience Gap : 3 ways to use research to build more inclusive productsby Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products
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Simultaneous triangulation is an incredibly powerful tool to generate comprehensive and verified findings.
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Before making any changes to your app, research can help you baseline how well people are currently able to navigate it and identify key areas of improvement in a measurable way.
by Jessica Drum
in Research Finds a Wayby Jessica Drum in Research Finds a Way
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Without research, organizations would be left shooting from the hip into the dark.
by Kie Watanabe
in 3 Ways to Make Your Research Better Todayby Kie Watanabein 3 Ways to Make Your Research Better Today
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When running a user research study, the method you choose has the potential to influence your insights.
by Cheryl Paulsen
in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project
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