If we really want to have impact on people, we need to start thinking of them as human beings, not not just circumstantial users and consumers of our products.
Recognising users as people can help us be open to their multifaceted natures and therefore design experiences that are more profoundly human.
The role of us, designers is no longer just solving customers’ problems. With today’s technologies, access to knowledge and abilities to create probable future scenarios, our work should focus on preventing potential problems, not solving them once they arise.
by Kasia Luczak · Design & Experience Strategist @ DAYONE in Forget users. Think people
by Kasia Luczak · Design & Experience Strategist @ DAYONE
by Andres Esquivel · Lead Product & Web Designer in Solutions, Not Art – The True Business Value of Designby Andres Esquivel · Lead Product & Web Designerin Solutions, Not Art – The True Business Value of Design