When we fail to define the problem and our audience, the products we create are inherently useless.


Bad design often results in a lack of empathy and when I mean empathy, I mean a basic to deep understanding of who we are creating our products for.


When we don’t understand our audience, we fail to see the problem they are going through and end up designing for ourselves.


#1 Talk and LISTEN to people- This can simply mean talking to people to get a sense of their problems if you don’t have one in mind.


#2 Define the problem- What is a person’s core need and how can I help them?


#3 Determine if there is a need or market for your product- After defining the problem, is this design something people really need?


#4 Include people in the design process- People are the core of your product.


#5 Have a solid rationale- How does your design solve a problem?


#6 Test and validate your designs- When you have ideas, testing them with your users is extremely helpful and can address a lot of holes in your design.



Design


by Tiffany Eaton
in Framing The “Right” Problems In UX Design

by Tiffany Eaton

in Framing The “Right” Problems In UX Design

More on Design

by Carola Pescio Canale · Product Designer @ Dropbox
in Accessibility: more than just contrast ratio
by Carola Pescio Canale · Product Designer @ Dropboxin Accessibility: more than just contrast ratio


by Jeffrey Zeldman
in Content precedes design
by Jeffrey Zeldmanin Content precedes design


by Stelian Subotin · UI designer
in Dashboard Design - Considerations and Best Practices
by Stelian Subotin · UI designerin Dashboard Design - Considerations and Best Practices


by Andres Esquivel · Lead Product & Web Designer
in Solutions, Not Art – The True Business Value of Design
by Andres Esquivel · Lead Product & Web Designerin Solutions, Not Art – The True Business Value of Design


by Jared M. Spool
in Content and Design Are Inseparable Work Partners
by Jared M. Spoolin Content and Design Are Inseparable Work Partners


See All Quotes


Subscribe for weekly UI & UX highlights!

I promise. I won't spam you. 🤝