Honestly, there’s no time in a product’s lifecycle that you shouldn’t be researching.

The more the designer knows about the user, the better the product will be.

Research

by Margaret Gray
in How and Why We Do UX Research

by Margaret Gray

in How and Why We Do UX Research

Many product teams fail to recognize that the “average user” use cases do not apply to everyone, and continuing to only prioritize this segment will create larger experience gaps on the platform.

by Nanako Era
in Closing the Experience Gap : 3 ways to use research to build more inclusive productsby Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products

Simultaneous triangulation is an incredibly powerful tool to generate comprehensive and verified findings.

by Colette Kolenda
in Simultaneous Triangulation: Mixing User Research & Data Science Methodsby Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methods

Before making any changes to your app, research can help you baseline how well people are currently able to navigate it and identify key areas of improvement in a measurable way.

by Jessica Drum
in Research Finds a Wayby Jessica Drum in Research Finds a Way

Without research, organizations would be left shooting from the hip into the dark.

by Kie Watanabe
in 3 Ways to Make Your Research Better Todayby Kie Watanabein 3 Ways to Make Your Research Better Today

When running a user research study, the method you choose has the potential to influence your insights.

by Cheryl Paulsen
in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project

See all from Research

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