We need to be able to speak the language of business—or quantitative thinking—and help translate design’s impact through numbers, metrics, and strategic arguments.
Use a profit tree to define business levers.
Prototype with numbers to estimate financial impact.
Using hypotheses and numbers is a great way to demonstrate design’s business value. But don’t forget who we are. As designers, we should still focus on user experience, brand, and empathy.
Leadership
by Alen Faljic in How to estimate the ROI of design work