Propose a design sprint when there’s a big new opportunity your company is considering.


Your customers won’t be able to tell you what the best solutions are. Nor will market research. This is where design sprints are invaluable.


If you don’t know your customer, you’ll find yourself designing solutions in the dark without understanding the core problem you need to solve.


The most valuable product of the design sprint is not the ideas your team came up with or the beautiful (or not so beautiful) prototypes you made. It’s what you learned from customers about your ideas.


To help the wider company understand the impact of sprints and design, host a workshop or brown bag lunch to share what you learned in your sprint and show others how sprints work.


Process


by Will Tsu · Product Design @ Gusto
in How to use design sprints to push your company roadmap

by Will Tsu · Product Design @ Gusto

in How to use design sprints to push your company roadmap

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