Sometimes our more quant-minded colleagues focus on the limitations of qualitative work, and they may need a little help understanding and trusting the significant benefits of this kind of work.
Research
by Christopher Nash in How to win over skeptics with qualitative research
by Christopher Nash
in How to win over skeptics with qualitative research
by Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive productsby Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products
by Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methodsby Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methods
by Cheryl Paulsen in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project