Write clearly: Clarity, not creativity, is the backbone of good UX writing. Choose simple words and craft shorter sentences. Explain acronyms users might not know. Use proper punctuation.

Use inclusive language: Write to people as people. Be respectful with pronouns. Avoid ableism, racism, sexism, and stereotypes.

Respect every use case: User needs and emotions can be wildly different, even for the same flow in the same product.

Use neutral placeholder text: Placeholder text can help explain an interface. It can also make people feel judged or start comparing themselves.

Write boring CTAs: Slippery phrasing never works. Use CTAs to set a clear, correct expectation for the user. And always tell the truth.