Good UX copy is like a good speaker. It makes its users feel lighter, encouraged and capable. So to write UX copy that moves your users, similar principles apply.


It's about infusing positivity into your messages, with the words you use and the mood your messages evoke. Your goal is to create some momentum. Positive, goal-driven language is part of your product’s combustion engine, creating movement in your product.


Make them feel confident about the action they are taking with your help text, and affirm their choice after they take it with confirmation text.


The way you structure your sentences changes their energy. You want your UX copy (and almost anything you write) to have forward-moving energy. That’s active voice.


UX Writing


by Tobias Van Schneider
in How to write UX copy that makes your product a joy to use

by Tobias Van Schneider

in How to write UX copy that makes your product a joy to use

More on UX Writing

by Tanya Grant · Writer at Microsoft
in UX Writing: Side Effects May Vary
by Tanya Grant · Writer at Microsoftin UX Writing: Side Effects May Vary

by Jennie Tan · UX Writer @ Dropbox
in 4 ways to show the value of UX writing
by Jennie Tan · UX Writer @ Dropboxin 4 ways to show the value of UX writing

by Thomas Byttebier · Digital Designer
in Copywriting is interface design
by Thomas Byttebier · Digital Designerin Copywriting is interface design

by Rhiannon Jones · Content designer @ Deliveroo.
in How to use voice and tone in UX writing
by Rhiannon Jones · Content designer @ Deliveroo.in How to use voice and tone in UX writing

See all from UX Writing

Subscribe to our newsletter for weekly design highlights!

I promise, I won't spam you.