Good UX copy is like a good speaker. It makes its users feel lighter, encouraged and capable. So to write UX copy that moves your users, similar principles apply.
It's about infusing positivity into your messages, with the words you use and the mood your messages evoke. Your goal is to create some momentum. Positive, goal-driven language is part of your product’s combustion engine, creating movement in your product.
Make them feel confident about the action they are taking with your help text, and affirm their choice after they take it with confirmation text.
The way you structure your sentences changes their energy. You want your UX copy (and almost anything you write) to have forward-moving energy. That’s active voice.
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