People don’t simply buy products or services, they ‘hire’ them to make progress in specific circumstances.
People don’t buy products, they buy better versions of themselves. The Jobs To Be Done can help you to: bring out the underlying needs of users, identify competitors from the customer’s point of view, especially those not visible, innovate products and services to solve problems that don’t have a solution yet.
by Gianfilippo Ceraselli in Jobs To Be Done theory helps you to create better products
by Gianfilippo Ceraselli
in Jobs To Be Done theory helps you to create better products