Before making any changes to your app, research can help you baseline how well people are currently able to navigate it and identify key areas of improvement in a measurable way.
A baseline usability study can help you prioritize which tasks need improving and give you a percentage to improve on through design changes.
A usability study can also uncover mental models that people bring to the app. For example, if one of your core features lives within a certain area of the app, but participants look for it elsewhere, you could conclude that access to it should be moved or duplicated.
Before investing time and resources in the engineering work behind a navigation change, make sure you’re confident that the change will actually move your overall metrics.
by Jessica Drum · UX Researcher @ Facebook in Research Finds a Way
by Erika Hall · Co-founder of Mule Design in Five Steps to Continuous Learning in Your Product Companyby Erika Hall · Co-founder of Mule Designin Five Steps to Continuous Learning in Your Product Company
by Judd Antin · Director of Research at Airbnb in From the Ground Up — Shining a light on how research guides product development at Airbnbby Judd Antin · Director of Research at Airbnbin From the Ground Up — Shining a light on how research guides product development at Airbnb