If you cut corners on quality, customer involvement, and adaptive planning, your research could become disposable.
When time constraints force us to drop the rigor and process that incorporates customer feedback, the user research you conduct loses its validity and ultimately its value.
If your research uncovered an insight after v1 shipped, you could still leverage that insight on v1+x.
Disposable research is the stuff you throw away, after you ship. To be truly lean, get rid of that wasteful process. Instead, focus your research team’s time on making connections between past insights, then reusing and remixing them in new contexts.
More on Research
Many product teams fail to recognize that the “average user” use cases do not apply to everyone, and continuing to only prioritize this segment will create larger experience gaps on the platform.
by Nanako Era
in Closing the Experience Gap : 3 ways to use research to build more inclusive productsby Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products
in Closing the Experience Gap : 3 ways to use research to build more inclusive productsby Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products
Simultaneous triangulation is an incredibly powerful tool to generate comprehensive and verified findings.
by Colette Kolenda
in Simultaneous Triangulation: Mixing User Research & Data Science Methodsby Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methods
in Simultaneous Triangulation: Mixing User Research & Data Science Methodsby Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methods
Before making any changes to your app, research can help you baseline how well people are currently able to navigate it and identify key areas of improvement in a measurable way.
by Jessica Drum
in Research Finds a Wayby Jessica Drum in Research Finds a Way
in Research Finds a Wayby Jessica Drum in Research Finds a Way
Without research, organizations would be left shooting from the hip into the dark.
by Kie Watanabe
in 3 Ways to Make Your Research Better Todayby Kie Watanabein 3 Ways to Make Your Research Better Today
in 3 Ways to Make Your Research Better Todayby Kie Watanabein 3 Ways to Make Your Research Better Today
When running a user research study, the method you choose has the potential to influence your insights.
by Cheryl Paulsen
in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project
in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project
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