The winning combination for successful designers is to possess not only excellent design skills but also to be able to put their “business-oriented thinking” cap on and figure out where design can deliver value.


Understanding the business, diagnosing customer problems before giving advice, having a consistent design process, and strategically communicating how the value of design contributes to a company’s bottom line can increase the perceived value of designers.


Expert designers diagnose business problems first rather than jumping straight into dispensing design advice. Value-driven designers understand the client’s problems before they suggest a solution.


Design


by Andres Esquivel · Lead Product & Web Designer
in Solutions, Not Art – The True Business Value of Design

by Andres Esquivel · Lead Product & Web Designer

in Solutions, Not Art – The True Business Value of Design

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