The winning combination for successful designers is to possess not only excellent design skills but also to be able to put their “business-oriented thinking” cap on and figure out where design can deliver value.
Understanding the business, diagnosing customer problems before giving advice, having a consistent design process, and strategically communicating how the value of design contributes to a company’s bottom line can increase the perceived value of designers.
Expert designers diagnose business problems first rather than jumping straight into dispensing design advice. Value-driven designers understand the client’s problems before they suggest a solution.
by Andres Esquivel · Lead Product & Web Designer in Solutions, Not Art – The True Business Value of Design
by Andres Esquivel · Lead Product & Web Designer
in Solutions, Not Art – The True Business Value of Design