Maintaining a research mindset means realizing that bias is rampant, certainty is an illusion, and any answer has a short shelf life.
The danger in prototyping too soon is investing resources in answering a question no one asked, and ignoring the opportunity cost.
Only after you have a goal will you know what you need to know. And you have to know your question before you can choose how to answer it.
The big research question is what you want to know, not what you ask in an interview.
When research is defined as a type of work outside of design, it’s easy to define gathering evidence as something extra and find reasons not to do it.
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Many product teams fail to recognize that the “average user” use cases do not apply to everyone, and continuing to only prioritize this segment will create larger experience gaps on the platform.
by Nanako Era
in Closing the Experience Gap : 3 ways to use research to build more inclusive productsby Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products
in Closing the Experience Gap : 3 ways to use research to build more inclusive productsby Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products
Simultaneous triangulation is an incredibly powerful tool to generate comprehensive and verified findings.
by Colette Kolenda
in Simultaneous Triangulation: Mixing User Research & Data Science Methodsby Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methods
in Simultaneous Triangulation: Mixing User Research & Data Science Methodsby Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methods
Before making any changes to your app, research can help you baseline how well people are currently able to navigate it and identify key areas of improvement in a measurable way.
by Jessica Drum
in Research Finds a Wayby Jessica Drum in Research Finds a Way
in Research Finds a Wayby Jessica Drum in Research Finds a Way
Without research, organizations would be left shooting from the hip into the dark.
by Kie Watanabe
in 3 Ways to Make Your Research Better Todayby Kie Watanabein 3 Ways to Make Your Research Better Today
in 3 Ways to Make Your Research Better Todayby Kie Watanabein 3 Ways to Make Your Research Better Today
When running a user research study, the method you choose has the potential to influence your insights.
by Cheryl Paulsen
in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project
in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project
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