Maintaining a research mindset means realizing that bias is rampant, certainty is an illusion, and any answer has a short shelf life.


The danger in prototyping too soon is investing resources in answering a question no one asked, and ignoring the opportunity cost.


Only after you have a goal will you know what you need to know. And you have to know your question before you can choose how to answer it.


The big research question is what you want to know, not what you ask in an interview.


When research is defined as a type of work outside of design, it’s easy to define gathering evidence as something extra and find reasons not to do it.


Research


by Erika Hall · Co-founder of Mule Design
in The 9 Rules of Design Research

by Erika Hall · Co-founder of Mule Design

in The 9 Rules of Design Research

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by Erika Hall · Co-founder of Mule Design
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by Erika Hall · Co-founder of Mule Designin Five Steps to Continuous Learning in Your Product Company


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by Spotify Design
in Integrating Data Scientists and User Researchers at Spotify
by Spotify Designin Integrating Data Scientists and User Researchers at Spotify


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