The principles of design thinking — empathy, learning, iteration, co-creation, collaboration, open-mindedness, exploration — don’t work in a hero culture.


In practice, product design is the collective work of many disciplines coming together to create better solutions for our customers, not ourselves.


Process


by Albert Shum
in The Power of Design Culture

by Albert Shum

in The Power of Design Culture

More on Process

by Luis Ouriach
in How to run a successful design meeting
by Luis Ouriach in How to run a successful design meeting

by Dennis Hambeukers
in The Secret To Making Design Co-Creation Work
by Dennis Hambeukers in The Secret To Making Design Co-Creation Work

See all from Process

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