One of the biggest challenges in building new products is that there’s very little data to work with in the beginning.
And the problem with not having benchmarks is it’s easy to blindly prototype, survey, or experiment with users without having defined what a good outcome is.
At Dropbox, we evaluate new product ideas against successful features, like Smart Sync, and features that didn’t resonate with customers. It’s not a perfect comparison, but these products provide objective baselines of what customers love and use versus what they don’t.
We track key performance indicators (KPIs) like believability, uniqueness, value and fit to see how they all compare.
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