When bringing a new product or when expanding a product to a different culture than your own, you must consider the users’ background as essential.

“Don’t find customers for your products, find products for your customers.” – Seth Godin

Aligning your product with your users’ values, needs and frustrations right from the beginning is the best way to predict and achieve success.

Design

by Sofia Gomes · Product and Service Designer
in Why cross cultural design really matters

by Sofia Gomes · Product and Service Designer

in Why cross cultural design really matters

The design is not you and you are not the design. The rejection is only a rejection of an idea and getting it wrong is part of how you do your job. It’s part of the process.

by Chris Kiess · Healthcare UX Designer in Chicago
in Nobody told me UX would be like thisby Chris Kiess · Healthcare UX Designer in Chicagoin Nobody told me UX would be like this

Scarcity in UX is controversial but it shouldn’t be because hiding the information from people is not really an option. It can also improve UX if you follow a few simple rules.

by David Teodorescu · Senior Product Designer @ Fitbit
in Scarcity in UX: The psychological bias that became the normby David Teodorescu · Senior Product Designer @ Fitbitin Scarcity in UX: The psychological bias that became the norm

Ethics in design extends throughout the entire design process — not just during research, but also in our design decisions.

by Maheen Sohail · Product Designer @ Facebook
in The State of Ethics in Designby Maheen Sohail · Product Designer @ Facebookin The State of Ethics in Design

100% accessibility is an unobtainable ideal — you will always come across some kind of edge case that results in a certain user finding certain content difficult to use — but you should do as much as you can.

by Mozilla
in What is accessibility?by Mozillain What is accessibility?

Good design principles are applicable.

by Matthew Ström · Designer @ Bitly
in What makes a good design principle?by Matthew Ström · Designer @ Bitlyin What makes a good design principle?

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