You can have empathy, but nothing will replace talking to your intended audience.
Brainstorm every possible solution: Include all stakeholders in the discussion and invite everyone to share ideas and potential solutions.
The medium you choose needs to be driven by your solution and a format that your stakeholders & test subjects can use.
We’ve found that sharing simple drawings on a digital whiteboard can often yield great feedback with very little effort. If it’s not possible for you to direct users through your prototype, a more hi-fidelity approach may be required.
Consider emotions: Focus on user flow rather than just information architecture to create a more enjoyable product experience.
Product
by Fortnight in 4 factors that lead to more enjoyable product experiences
by Fortnight
in 4 factors that lead to more enjoyable product experiences
by Gianfilippo Ceraselli in Jobs To Be Done theory helps you to create better productsby Gianfilippo Ceraselliin Jobs To Be Done theory helps you to create better products