When running a user research study, the method you choose has the potential to influence your insights.
You can quickly identify a set of suitable research methods based on your stage within the design journey. For example, if you’re kicking off at the discovery stage, you might consider a contextual enquiry, card sort, diary study, user survey, user interviews, or participatory design.
You can think of Behavioural studies as those that reveal what people do, whereas Attitudinal studies reveal what people think. It’s important to include both types of studies throughout your product lifecycle, as failing to do so can leave you blind to important insights. Reflect on what research you’ve already done, and what you might be planning next.
Getting clear about what you want to learn in your research is critical, it can help to break things down into what you already know (and what you don’t).
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