Before making any changes to your app, research can help you baseline how well people are currently able to navigate it and identify key areas of improvement in a measurable way.
A baseline usability study can help you prioritize which tasks need improving and give you a percentage to improve on through design changes.
A usability study can also uncover mental models that people bring to the app. For example, if one of your core features lives within a certain area of the app, but participants look for it elsewhere, you could conclude that access to it should be moved or duplicated.
Before investing time and resources in the engineering work behind a navigation change, make sure you’re confident that the change will actually move your overall metrics.
More on Research
Many product teams fail to recognize that the “average user” use cases do not apply to everyone, and continuing to only prioritize this segment will create larger experience gaps on the platform.
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Simultaneous triangulation is an incredibly powerful tool to generate comprehensive and verified findings.
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Without research, organizations would be left shooting from the hip into the dark.
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When running a user research study, the method you choose has the potential to influence your insights.
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If you are continuously shipping, you should also be continuously learning. The only secret sauce is curiosity.
by Erika Hall · Co-founder of Mule Design
in Five Steps to Continuous Learning in Your Product Companyby Erika Hall · Co-founder of Mule Designin Five Steps to Continuous Learning in Your Product Company
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