People generally don’t know what they want. They know what they have and what they don’t like about it. Finding the solution to their problem is your work.

People usually say one thing, but act very differently. This is why the best user research is multi-faceted: talking to users, observing users, analyzing statistics, and sometimes trying crazy things.

User action is much more relevant than user feedback.

Statistics are a great tool, but always remember that statistics are only relevant to the actions currently available. You can only draw insights from what you currently have in that moment. It’s not a great metric for looking at what people want and certainly can’t predict the future.

Product

by Anton Sten
in Confirmation bias in Design

by Anton Sten

in Confirmation bias in Design

You can have empathy, but nothing will replace talking to your intended audience.

by Fortnight
in 4 factors that lead to more enjoyable product experiencesby Fortnightin 4 factors that lead to more enjoyable product experiences

Without proper onboarding, people are left confused about how to use an app and how it can benefit them.

by Cameron Chapman · Author or The Smashing Idea Book
in A Guide to Effective User Onboarding Best Practicesby Cameron Chapman · Author or The Smashing Idea Bookin A Guide to Effective User Onboarding Best Practices

User experience is really a way of defining and planning what we want a user to learn, so we also need to think about our own work as how to teach.

by Aimee Gonzalez-Cameron · UX and Content Strategy Consultant
in Design Like a Teacherby Aimee Gonzalez-Cameron · UX and Content Strategy Consultantin Design Like a Teacher

When tech companies stop chasing engagement and start focusing on value, we’ll be able to forge a healthy co-existence with our apps, devices, games, and screens. Until then, we’re at the mercy of an antimetric.

by Matthew Ström · Designer @ Bitly
in Engagement is an antimetricby Matthew Ström · Designer @ Bitlyin Engagement is an antimetric

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