When tech companies stop chasing engagement and start focusing on value, we’ll be able to forge a healthy co-existence with our apps, devices, games, and screens. Until then, we’re at the mercy of an antimetric.


An antimetric is a common measurement that leads us to make things worse than they already are.


Engagement is an antimetric. Measuring engagement has led Facebook, Netflix, and YouTube into the moral hazards outlined above. Each risked the health, well-being, and trust of their users and customers to increase engagement. In each case, engagement turned out to be a poor proxy for user value.


Product


by Matthew Ström
in Engagement is an antimetric

by Matthew Ström

in Engagement is an antimetric

More on Product

by Hilary Johnson
in Designing a roadmap that speaks to your whole team
by Hilary Johnsonin Designing a roadmap that speaks to your whole team

by Gianfilippo Ceraselli
in Jobs To Be Done theory helps you to create better products
by Gianfilippo Ceraselliin Jobs To Be Done theory helps you to create better products

by Fortnight
in 4 factors that lead to more enjoyable product experiences
by Fortnightin 4 factors that lead to more enjoyable product experiences

by Cameron Chapman
in A Guide to Effective User Onboarding Best Practices
by Cameron Chapmanin A Guide to Effective User Onboarding Best Practices

See all from Product

Subscribe to our newsletter for weekly design highlights!

I promise, I won't spam you.