When tech companies stop chasing engagement and start focusing on value, we’ll be able to forge a healthy co-existence with our apps, devices, games, and screens. Until then, we’re at the mercy of an antimetric.


An antimetric is a common measurement that leads us to make things worse than they already are.


Engagement is an antimetric. Measuring engagement has led Facebook, Netflix, and YouTube into the moral hazards outlined above. Each risked the health, well-being, and trust of their users and customers to increase engagement. In each case, engagement turned out to be a poor proxy for user value.


Product


by Matthew Ström · Designer @ Bitly
in Engagement is an antimetric

by Matthew Ström · Designer @ Bitly

in Engagement is an antimetric

More on Product

by Fortnight
in 4 factors that lead to more enjoyable product experiences
by Fortnightin 4 factors that lead to more enjoyable product experiences

by Cameron Chapman · Author or The Smashing Idea Book
in A Guide to Effective User Onboarding Best Practices
by Cameron Chapman · Author or The Smashing Idea Bookin A Guide to Effective User Onboarding Best Practices

by Aimee Gonzalez-Cameron · UX and Content Strategy Consultant
in Design Like a Teacher
by Aimee Gonzalez-Cameron · UX and Content Strategy Consultantin Design Like a Teacher

See all from Product

Subscribe to our newsletter for weekly design highlights!

I promise, I won't spam you.