When tech companies stop chasing engagement and start focusing on value, we’ll be able to forge a healthy co-existence with our apps, devices, games, and screens. Until then, we’re at the mercy of an antimetric.
An antimetric is a common measurement that leads us to make things worse than they already are.
Engagement is an antimetric. Measuring engagement has led Facebook, Netflix, and YouTube into the moral hazards outlined above. Each risked the health, well-being, and trust of their users and customers to increase engagement. In each case, engagement turned out to be a poor proxy for user value.