Without research, organizations would be left shooting from the hip into the dark.


While research is valuable, a lot of factors can hold researchers and research projects back. To list a few: volume, lack of time and resources, breadth and complexity of the problem and solution space, and challenges in team or stakeholder management.


Research helps organizations solve for impact.


Researchers bring an external perspective and drive change.


Use a structured approach to problem solving.


Integrate mixed methods and sources to maximize impact.


Have clear recommendations and drive the implementation of them.


Research


by Kie Watanabe · UX Research @ HubSpot
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