Without research, organizations would be left shooting from the hip into the dark.
While research is valuable, a lot of factors can hold researchers and research projects back. To list a few: volume, lack of time and resources, breadth and complexity of the problem and solution space, and challenges in team or stakeholder management.
Research helps organizations solve for impact.
Researchers bring an external perspective and drive change.
Use a structured approach to problem solving.
Integrate mixed methods and sources to maximize impact.
Have clear recommendations and drive the implementation of them.
by Kie Watanabe · UX Research @ HubSpot in 3 Ways to Make Your Research Better Today
by Erika Hall · Co-founder of Mule Design in Five Steps to Continuous Learning in Your Product Companyby Erika Hall · Co-founder of Mule Designin Five Steps to Continuous Learning in Your Product Company
by Judd Antin · Director of Research at Airbnb in From the Ground Up — Shining a light on how research guides product development at Airbnbby Judd Antin · Director of Research at Airbnbin From the Ground Up — Shining a light on how research guides product development at Airbnb