By choosing words that people most commonly use in online searches, you’re showing customer empathy by writing “in their own words.”
Writing at a lower grade level helps people understand your content faster. Aim for a 7th grade reading level or lower. This also helps non-native speakers.
Explaining your wording rationale is part of the UX writing job. Using the tips in this article can help your team understand your wording decisions are grounded on reasoning (and not on a writer’s whim).
I passionately believe in documenting your work and letting people know what you can do.
If your company has a content style guide, make sure your content follows it, and that people know you follow it. Before long, your team will see you as the go-to person for the style guide. That’s showing value as a UX writer!
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