Many product teams fail to recognize that the “average user” use cases do not apply to everyone, and continuing to only prioritize this segment will create larger experience gaps on the platform.

As researchers, we know that building rapport with our participants is foundational to conducting any qualitative study. This is especially important for sensitive topics like discrimination.

Getting buy-in from stakeholders may be challenging for inclusive research, especially when metrics like “belonging” and “inclusivity” are more subjective than the usual tactical business metrics.