Many product teams fail to recognize that the “average user” use cases do not apply to everyone, and continuing to only prioritize this segment will create larger experience gaps on the platform.
As researchers, we know that building rapport with our participants is foundational to conducting any qualitative study. This is especially important for sensitive topics like discrimination.
Getting buy-in from stakeholders may be challenging for inclusive research, especially when metrics like “belonging” and “inclusivity” are more subjective than the usual tactical business metrics.
Research
by Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products
by Nanako Era
in Closing the Experience Gap : 3 ways to use research to build more inclusive products
by Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methodsby Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methods
by Kie Watanabe · UX Research @ HubSpot in 3 Ways to Make Your Research Better Todayby Kie Watanabe · UX Research @ HubSpotin 3 Ways to Make Your Research Better Today
by Cheryl Paulsen in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project
by Erika Hall · Co-founder of Mule Design in Five Steps to Continuous Learning in Your Product Companyby Erika Hall · Co-founder of Mule Designin Five Steps to Continuous Learning in Your Product Company