Write clearly: Clarity, not creativity, is the backbone of good UX writing. Choose simple words and craft shorter sentences. Explain acronyms users might not know. Use proper punctuation.
Use inclusive language: Write to people as people. Be respectful with pronouns. Avoid ableism, racism, sexism, and stereotypes.
Respect every use case:
User needs and emotions can be wildly different, even for the same flow in the same product.
Use neutral placeholder text: Placeholder text can help explain an interface. It can also make people feel judged or start comparing themselves.
Write boring CTAs:
Slippery phrasing never works. Use CTAs to set a clear, correct expectation for the user. And always tell the truth.
UX Writing
by Nick DiLallo in How to write inclusive, accessible digital products
by Nick DiLallo
in How to write inclusive, accessible digital products
by Tobias Van Schneider in How to write UX copy that makes your product a joy to useby Tobias Van Schneiderin How to write UX copy that makes your product a joy to use