Immersion, iteration, and innovation power the UberEATS design team on our mission to make eating effortless.
To understand all our different markets and how our products fit into the physical conditions of each city, we constantly immerse ourselves in the places where our customers live, work, and eat.
We observe and iterate as soon as we identify opportunities to improve the design.
When we need to develop a new idea, we gather representatives from other disciplines and use design thinking methodology to look at our challenges in new ways. Together we research and share experiences from similar services to generate insights and inspiration, then run creative exercises to generate a wide range of ideas.
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As designers, we are always trying to solve problems for our users, but until we learn what works for our users we cannot hope to solve these problems.
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Psychology, thus, becomes a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.
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Accessibility should not be a future goal. Start now. Aim to become literate in accessibility, not an expert, and your users and products will benefit exponentially from the experiences you design and consistently improve.
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