As designers, we are always trying to solve problems for our users, but until we learn what works for our users we cannot hope to solve these problems.


Create hypotheses and then find the fastest way to validate them.


Sometimes it's user research, sometimes it's an AB test — take the path that gets you the answers to your questions fastest.


The faster you learn what works for your users the sooner you can solve their problems.


Design


by Simon Amor
in Spotify Design Advice - June 2021

by Simon Amor

in Spotify Design Advice - June 2021

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