As designers, we are always trying to solve problems for our users, but until we learn what works for our users we cannot hope to solve these problems.
Create hypotheses and then find the fastest way to validate them.
Sometimes it's user research, sometimes it's an AB test — take the path that gets you the answers to your questions fastest.
The faster you learn what works for your users the sooner you can solve their problems.
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When you don’t expose what you’re building to users, your team ends up spending time and resources on building features that either don’t create value or don’t work. If the only time you get to learn from the users is after launch—that’s the cost of an entire sprint gone.
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Taking our prototypes out for a real-world spin offered a great opportunity to identify moments for education, catch mistakes or blindspots early on in the design process, minimizing the risk of shipping products that might have less of an impact.
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Psychology, thus, becomes a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.
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Accessibility should not be a future goal. Start now. Aim to become literate in accessibility, not an expert, and your users and products will benefit exponentially from the experiences you design and consistently improve.
by Devon Persing
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