Psychology, thus, becomes a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.

People heavily rely on the first piece of information they see and make subsequent judgements influenced by it.

Digital products should display/convey their core message on the hero banner, which serves as the anchor.

We tend to focus on only the success stories and overlook the thousands of failure stories around it, causing “survivorship bias” and leading to false conclusions.

In the decision-making process for business/design or anything, every angle and variable should be factored in, to avoid survivorship bias.

Introduction of a third option, the decoy, influences a person’s preference between the original 2 choices.

People fail to understand that the other person might not know or understand the same things as they do, it becomes challenging for them to put themselves in a position of a beginner and explain at a basic level.

Recognizing a past event is much easier and requires less mental effort than recalling it from the memory.