We believe that mixed methods yield comprehensive answers: blind spots and caveats in specific approaches can be tackled through mixing methods.


Triangulation allows us to have greater confidence and richer insights than possible to achieve through a single method alone.


We aspire to form a comprehensive narrative of what we know about the current and future users of our products rather than methodologically siloed insights.


While maintaining the standard for validity and reliability, we encourage and celebrate creativity and experimentation with research designs and tools. We frequently try out novel approaches to gain insight into questions we haven’t explored before, or shed light into parts of the experience we haven’t studied in the past.;


Research


by Spotify Design
in Integrating Data Scientists and User Researchers at Spotify

by Spotify Design

in Integrating Data Scientists and User Researchers at Spotify

More on Research

by Kie Watanabe · UX Research @ HubSpot
in 3 Ways to Make Your Research Better Today
by Kie Watanabe · UX Research @ HubSpotin 3 Ways to Make Your Research Better Today


by Cheryl Paulsen
in Choosing the right user research method for your project
by Cheryl Paulsenin Choosing the right user research method for your project


by Erika Hall · Co-founder of Mule Design
in Five Steps to Continuous Learning in Your Product Company
by Erika Hall · Co-founder of Mule Designin Five Steps to Continuous Learning in Your Product Company


by Judd Antin · Director of Research at Airbnb
in From the Ground Up — Shining a light on how research guides product development at Airbnb
by Judd Antin · Director of Research at Airbnbin From the Ground Up — Shining a light on how research guides product development at Airbnb


by Erika Hall · Co-founder of Mule Design
in Focus groups are worthless
by Erika Hall · Co-founder of Mule Designin Focus groups are worthless