If you cut corners on quality, customer involvement, and adaptive planning, your research could become disposable.


When time constraints force us to drop the rigor and process that incorporates customer feedback, the user research you conduct loses its validity and ultimately its value.


If your research uncovered an insight after v1 shipped, you could still leverage that insight on v1+x.


Disposable research is the stuff you throw away, after you ship. To be truly lean, get rid of that wasteful process. Instead, focus your research team’s time on making connections between past insights, then reusing and remixing them in new contexts.


Research


by Joe Munko · Design / User Research Director, Microsoft
in Skip User Research Unless You’re Doing It Right — Seriously

by Joe Munko · Design / User Research Director, Microsoft

in Skip User Research Unless You’re Doing It Right — Seriously

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