If you cut corners on quality, customer involvement, and adaptive planning, your research could become disposable.
When time constraints force us to drop the rigor and process that incorporates customer feedback, the user research you conduct loses its validity and ultimately its value.
If your research uncovered an insight after v1 shipped, you could still leverage that insight on v1+x.
Disposable research is the stuff you throw away, after you ship. To be truly lean, get rid of that wasteful process. Instead, focus your research team’s time on making connections between past insights, then reusing and remixing them in new contexts.
Research
by Joe Munko in Skip User Research Unless You’re Doing It Right — Seriously
by Joe Munko
in Skip User Research Unless You’re Doing It Right — Seriously
by Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive productsby Nanako Era in Closing the Experience Gap : 3 ways to use research to build more inclusive products
by Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methodsby Colette Kolenda in Simultaneous Triangulation: Mixing User Research & Data Science Methods
by Cheryl Paulsen in Choosing the right user research method for your projectby Cheryl Paulsenin Choosing the right user research method for your project