In order to become design-led, businesses must lead with customer empathy where they’ll discover opportunities in the user journey.
With the right leadership structure, support and tools, teams will have the foundation to implement design-led measures, which focus on creating meaningful experiences with the customer in mind.
The reason that design-led matters for business is because it’s the single biggest competitive advantage that you can have, if your customers are loyal to you, because if you solve for their needs first, you’ll always win. – Jennifer Kilian, Digital Vice President of McKinsey Digital Labs
Successful design led companies incorporate the full user experience into their view. Meaning they don’t focus on where their product currently begins and ends but how they can solve their customer’s problems and expand the experience of their offerings.
Leadership
by Charlotte Hall · Product Marketer at Marvel in Starting your journey to becoming design led
by Alen Faljic · ex-IDEO Business Designer in How to estimate the ROI of design workby Alen Faljic · ex-IDEO Business Designerin How to estimate the ROI of design work
by Mia Blume · Design Leadership Coach + CEO at Design Dept in Designing A Way to the Topby Mia Blume · Design Leadership Coach + CEO at Design Deptin Designing A Way to the Top
by Inside Design by Invision in What design leadership means to Accenture’s Christina Goldschmidtby Inside Design by Invisionin What design leadership means to Accenture’s Christina Goldschmidt